91探花

Skip to Main Content

Bachelor of Business Administration in Music Business

Please select a valid form

Choose 91探花 for Your BBA in Music Business

Are you the next big star-maker in the music industry? Do you want to see what behind-the-scenes work goes into getting an artist on Billboard 100?

If performance isn鈥檛 your thing, but you have a passion for entertainment, our Bachelor of Business Administration (BBA) in Music Business is the degree for you. 91探花鈥檚 music business degree equips students with the creative and business acumen needed to succeed in today鈥檚 music industry.

Our BBA program will prepare you for your future career in music management, publishing, entertainment law, marketing and sales, and more. Plus, no audition is required.

Cutting edge facilities

Huether School of Business

Learn with top faculty and access the core curriculum at the Huether School of Business to obtain foundational business skills in coursework related to management, marketing, sales, accounting and more.

Hearst Center for Communications and Interactive Media

Collaborate with a supportive, welcoming community of musicians, live-sound engineers, recording engineers, and producers who create, perform, and record commercial music.

Program Highlights

You receive the full 91探花 music industry and business experience:

  • In-house Record Label
    Work with peers in our student-run, in-house聽聽for additional hands-on experience in songwriting, record production, management, marketing, and music publishing
  • Put theory to practice
    Apply the critical skills in business, management, and public relations you鈥檝e learned at the Huether School of Business in the Hearst Center鈥檚 creative and interactive environment
  • Develop a strong business portfolio聽
    Design and potentially launch your own small entertainment business or organization with the senior capstone, tying together everything you鈥檝e learned from both schools

Curriculum

The music business program enables creative, business-minded students with a desire to pursue a career in one of the many areas within the modern music industry the opportunity to engage in a multi-faceted course of study.

  • Students will understand music’s technical and cultural elements, recognizing significant trends, musicians, literature, and external influences encompassing traditional and contemporary styles.
  • Students will demonstrate knowledge of the various components comprising the music industry and the process of bringing a musical product to the marketplace.
  • Students will acquire the knowledge and skills necessary to fulfill professional goals.
  • Students will make business decisions based on analysis and evaluation of the issues, including ethical considerations.
  • Students will identify global issues and their business implications.
  • Students will effectively prepare and deliver persuasive oral and written communications.

Choose your program path

Compare BBA Music Business with BS Music – Music Industry

Students with a stronger interest in the interrelated fields of music production, performance, and technology should explore our BS Music – Music Industry program.
Program Requirements BBA Music Business BS Music – Music Industry
Business Administration 32 0
Music Business 21 21
Music 12 43
Music Technology 3 17
Liberal Education 34 33
Other 18 6
Total 120 120
BBA Music Business BS Music – Music Industry
Business Administration Credits
32 0
Music Business Credits
21 21
Music Credits
12 43
Music Technology Credits
3 17
Liberal Education Credits
34 33
Other Credits
18 6
Total Credits
120 120

Rose Record Label

At Rose Record Label Group, it is our mission to provide fresh ideas, opportunities, and experiences to a diverse group of artists and fans alike. Following contemporary trends in the music industry, we develop an elite catalog and promote original music by creating and collaborating through the innovations of rising talent.

Get Ahead When You Graduate

EARN A BACHELOR鈥橲 AND MASTER鈥橲 IN FOUR YEARS.

In addition to our traditional bachelor鈥檚 degree 91探花 now offers our 2-in-4 program, which allows students to save time, money, and get ahead by earning both their bachelor’s and master’s in four years.

EXPLORE 2-IN-4 PROGRAMS

100% of undergraduate business students participate in an internship before they graduate.

Internships

Required Internships at some of the hottest companies from coast-to-coast.

We don鈥檛 wait for our students to gain hands-on experiences. Especially in the field of business, students need to have one to two internships under their belts by the time they graduate. That’s why the Huether School of Business places an emphasis on internship experience, so students can explore different career paths and gain new knowledge and skills outside of the classroom.

Exceptional Faculty

Emphasis on inventive hands-on learning

Talented, accomplished, and聽100% dedicated to you: Our faculty provide the perfect balance of challenge and support for your inspiration.

Haidy H. Brown Associate Professor of Management

BA State University of New York, Albany, MPA, State University of New York, Rockefeller College, Albany, PhD, State University of New York, Rockefeller College, Albany (2018)

John F. Dion Associate Professor of Marketing

BA, Beloit College; MBA, Western New England University; DBA, Grenoble Ecole de Management and Newcastle University (2013)

VIEW FULL BIO

Matthew Finck Music Industry, Guitar

View Bio

Andrew McKenna Lee Chair, Music Industry

View Bio

Haidy H. BrownAssociate Professor of Management

BA State University of New York, Albany, MPA, State University of New York, Rockefeller College, Albany, PhD, State University of New York, Rockefeller College, Albany (2018)

John F. DionAssociate Professor of Marketing

BA, Beloit College; MBA, Western New England University; DBA, Grenoble Ecole de Management and Newcastle University (2013)

VIEW FULL BIO

Matthew FinckMusic Industry, Guitar

View Bio

Andrew McKenna LeeChair, Music Industry

View Bio

Sean McClowry Music Industry, Bass

View Bio

Emily Pinkerton Music Industry, Composition/Songwriting

View Bio

Sean McClowryMusic Industry, Bass

View Bio

Emily PinkertonMusic Industry, Composition/Songwriting

View Bio

Alumni Outcomes

Our Alumni are going places.

We鈥檙e a community that loves music, and lives to foster each other鈥檚 creativity. Our graduates use their 91探花 education as a springboard to employment in various positions within the music industry including management, marketing, law, accounting and more.

Contact Us Now

Of course, if you have any questions, please reach out. We鈥檙e here to help.

Dr. Haidy Brown

Chair, Management and Marketing Department

 

Andrew McKenna Lee

Chair, Music Industry

Contact Information

Got Questions?

Please select a valid form